Social media is one of the most frequently used buzzword in today’s world be it business or personal networking. Few of the social networking tools like Twitter, Facebook, Myspace, LinkedIn, Orkut etc has acquired enormous numbers of users from across the world. Banks like yours are also not left far away in this race to interact with their customers using these social media tools. With Customers perceptions changing from “One-sided relationship” to “Mutual exchange of values” banks engage them as part of their network by enabling social media integration. Web 2.0 standard has evolved to a stable technology of sharing data across the network in more secured way.

With the trend of Consumer banking moving towards pervasive banking in conjunction with Social media, SolutionNET Online Consumer banking product team is working on making the online banking application ready to work with Social Media. Widgets technology is being implemented which are portable to external social media websites, smart phones & desktops. Integration with Blogs and Forums are being studied and to be packaged with the online banking framework. As part of the product roadmap, these features are expected to get released to market by Q1 and Q2 of 2010 in two phases.

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